As sales of our line of personalized, meaningful gold and silver jewelry has grown, people have asked me time and time again: “Why don’t you use an engraving machine?”
I admit. An engraving machine with standardized words would make my business model easier.
There are many dozens of companies that do this. It makes selling the lines to stores easy and turn key. It would also allow each pendant to look identical to what is pictured online. It would eliminate the huge pile of ruined silver that results when we are rushing or distracted. It would speed up the production process and take me out of the daily hand-stamping mix. It would free up my time.
But, for 10 years I have refused to automate my jewelry business.
I love our that each item is personal, hand stamped and made with love with an anvil and steel letters. I love that we can do this on-the-spot for clients. Where else can you have jewelry turned around and personalized by hand on the spot?
I love that we actually create something meaningful with our hands.
I love that each pendant requires creative consideration before picking up a hammer. We love that the letters are not perfectly lined up - like an old-fashioned typewriter. I love the deep impression that steel hand stamps make on the gold and silver. I love that the art of hand stamping takes time, effort and talent to learn.
A friend who used to work for a world renowned jewelry company recently shared with me that professionally engraved pieces fade over time and that the letters and words often entirely disappears as the machine impression simply scratches the surface.
I get great satisfaction that each letter is stamped deeply into metal with a hammer making a loud bang when the hammer strikes the jewelry on the anvil.
Hand stamping stands the test of time, is unique and imperfect.
Perfection, to me, is mass produced.