Marketing Manager

ABOUT THE ROLE

Suetables is a growing team of women who aim to inspire, celebrate and create meaningful memories with our modern-crafted jewelry. 

We’re a company of people who like to forge our own path and create and sell personalized products with style and substance. We were the first to hand stamp on jewelry in Canada on the spot. We led the movement of 'demi-fine' jewelry at a reasonable price in Canada, made from real metals. And we are inspired to bring meaning and quality in all that we do. From a basement hobby business to four stores and an online web site that ships world-wide, our brand stands for storytelling and innovation.  For more than 12 years, we’ve made our own retail rules - employing all women and supporting mental health along the way.

Suetables is a growing team of women who aim to inspire, celebrate and create meaningful memories with our modern-crafted personalized jewelry. 

Suetables is seeking a passionate and creative driven team player with exceptional project management skills, a love of retail and beautiful design to run their social, email and digital marketing, manage, oversee and create digital assets, oversee photo shoots as well as create and run all digital advertising.

The ideal candidate for this role is a self starter who thinks analytically and creatively with a background in marketing and an expert on Facebook and Google platforms.

You will deliver marketing through all stages: planning, execution, assessment, and improvement. We are looking for someone with 3+ years marketing experience in all these areas. Experience with a design program ie Adobe Illustrator, to elevate our graphic design material and emails is needed.

This job is a full-time job at the Suetables head office (not a remote job) - which are beautiful new light-filled loft space at Dupont and Landsdown. Reporting to the owner of Suetables, this role will work closely and collaboratively across all four shops and e-commerce to support the sales and create a beautiful branded look for Suetables. 

RESPONSIBILITIES

DIGITAL ADVERTISING
  • Develop paid marketing campaign strategies and drive execution of the campaign through to completion.
  • Continually optimize and rebalance marketing activities to drive the highest ROP possible.
  • Run A/B creative tests, incrementallity tests and spend-scaling tests on campaigns to maximize growth.
  • Experiment with new concepts, platforms and strategies so we are benefiting from the latest tools and opportunities.
  • Utilizing Google Analytics to oversee success of marketing campaigns and identify areas of opportunity
  • Oversee all digital assets 
  • Ability to design graphics for emails and ads
  • Managing strategy and execution of social media ads, from ongoing campaigns to bigger promotional campaigns

AD CREATION

  • Research and understand the industry and buyer 
  • create, test and analyze the effectiveness of different content across all paid channels. Continually asses best ways and practices to reach our customer.
  • Monitor industry trends and work closely with our ecommerce team to test and refresh
SOCIAL MEDIA AND EMAIL CAMPAIGNS
  • Create marketing plan, social media strategy and tie ins to key holiday times and occasions. 
  • Build social media presence through daily posts and stories
  • Provide exemplary customer service on Facebook and instagram
  • Post regular content on Instagram, Facebook, Twitter, Pinterest & Google
  • Work closely with influencers to create cohesive brand partnerships
  • Keep update shop hours on all listings
  • Set up and launch online product promotions on emails or social media.

Data Analysis:

  • Reviewing reports in Shopify to monitor product performance and identify opportunities to improve product sales through marking and social media efforts. 
  • Analyze each paid campaign' performance, report on results and act rapidly on findings.
  • Identify key opportunities for growth and cost reductions and potentials obstacles to good performance.
CONTENT CREATION
  • Content creation
  • Booking and overseeing photo shoots for marketing efforts and online presence for website.
  • Load photos, product descriptions and new products to Shopify we site
  • Social media and some ad copy
  • Campaign development

    ABOUT THE ROLE

    • A strategic and fearlessly creative growth marketer with 2+ years experience in social media, marketing and project management
    • 2 + years digital marketing - google, facebook and instagram ads
    • Detail oriented
    • Degree in business, marketing or some other analytical area
    • Expert in paid search, paid social, email marketing and SEO
    • You are in expert in suing core digital marketing tools - including Facebook AdsManager, Google Adwords, Google Analytics and enjoy experimenting with alternative platforms including Tik Tok and Pinterest.
    • Equally able to operate at a strategic level and roll our your sleeves in executional tasks that come with an early-stage company.
    • You are a good communicator and thrive working collaboratively with a friendly team.
    • You have strong analytical skills and can analyze a marketing funnel; and identify growth opportunities and the ways to meet them.
    • Time management skills
    • Design program for emails ie adobe illustrator knowledge or something similar
    • Experience in creating online forms, managing surveys a plus
    • A passion for learning and proficiency in industry tools and processes to stay current with digital creation innovations and standards
    • Ability to create reels for social media
    • Knowledge of Shopify - a plus
    • Knowledge of Campaign Monitor - a plus
    • Google Analytics Certified 
    • Social Advertising 
    • Have a pulse on marketing campaigns, trends and industry news
    • A love of jewelry and fashion/jewelry
    • A strong understanding of creative messaging strategy both at the channel and overall marketing level.

    ABOUT SUETABLES

    We’re a company of people who like to forge our own path and create and sell personalized products with style and substance. We were the first to hand stamp on jewelry in Canada on the spot. We led the movement of 'demi-fine' jewelry at a reasonable price in Canada, made from real metals. And we are inspired to bring meaning and quality in all that we do. From a basement hobby business to four stores and an online web site that ships world-wide, our brand stands for storytelling and innovation.  For more than 12 years, we’ve made our own retail rules - employing all women and supporting mental health along the way.

    If you think you are the right fit for this role please email sue@suetables.com