Digital Marketing Manager

Digital Marketing Manager

ABOUT THE ROLE

Suetables is a small and growing jewelry brand with four Canadian shops and a web site that ships worldwide. It is powered by optimism, story telling, soulful content and a dedication to customer experience.

Suetables is seeking a passionate team oriented team player with exceptional project management skills, a love of retail and keen attention to detail to run their social and email marketing as well as digital advertising.  

You will create strategy and implement our email campaigns, social media and digital marketing efforts. You will deliver marketing through all stages: planning, execution, assessment, and improvement. We are looking for someone with 3+ years marketing experience in all these areas.

Reporting to the owner of Suetables, this role will work closely and collaboratively across all four shops and e-commerce to support the sales and create a beautiful branded look for Suetables. 

RESPONSIBILITIES

SOCIAL MEDIA AND EMAIL CAMPAIGNS
  • Create social campaign strategy and tie ins to key holiday times and occasions. 
  • Build social media presence through daily posts and stories
  • Provide exemplary customer service on Facebook and instagram
  • Post regular content on Instagram, Facebook, Twitter, Pinterest & Google
  • Work closely with influencers to create cohesive brand partnerships
  • Keep update shop hours on all listings
  • Set up and launch online product promotions on emails or social media.
  • Reviewing reports in Shopify to monitor product performance and identify opportunities to improve product sales through marking and social media efforts. 
DIGITAL ADVERTISING
  • Oversee and implement digital ads for Suetables through Facebook Business
  • Utilizing Google Analytics and other reporting tools to track KPI’s and identify areas of opportunity
  • Assisting with online product photography as needed
  • Ability to design graphics for ads
  • Managing strategy and execution of social media ads, from ongoing campaigns to bigger promotional campaigns
  • Creation of retargeting ads
CONTENT CREATION
  • Content creation
  • Booking and overseeing photo shoots for marketing efforts and online presence for website.
  • Load photos, product descriptions and new products to Shopify we site
  • Social media and ad copy
  • Campaign development

BUYING

  • Replenishment strategy and buying
  • Keeping key items in stock
  • Support buying and design

ABOUT THE ROLE

  • 3+ years experience in social media, marketing and project management
  • Detail oriented
  • Time management skills
  • SEO and SEM 
  • Experience in creating online forms, managing surveys a plus
  • Analyzing marketing costs
  • A passion for learning and proficiency in industry tools and processes to stay current with digital creation innovations and standards
  • Knowledge of Shopify - a plus
  • Knowledge of Campaign Monitor - a plus
  • Google Analytics Certified 
  • Social Advertising 
  • Have a pulse on marketing campaigns, trends and industry news
  • A love of jewelry and fashion

ABOUT SUETABLES

We are a growing team who aims to inspire, celebrate and create meaningful memories with our modern-crafted jewelry. 

Our pieces are designed and hand-stamped with the modern, fearless woman in mind. The four stores are curated to house both Suetables-branded original jewelry designs, product collaborations with like-minded creators and soulful brands with whom we share a similar philosophy. 

If you think you are the right fit for this role please email sue@suetables.com